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Archive for June, 2010

postheadericon A businessperson with even a casual liking of pets is positioned to capitalize big-time on america’s pet craze

A businessperson with even a casual liking of pets is positioned to capitalize big-time on America’s pet craze. All you need to do is keep in mind that Americans increasingly treat their pets as children.

As the number of children per household declines, the number of pets is increasing. Baby boomers, a powerful segment of today’s market, are quickly becoming empty-nesters and replacing their grown two-legged children with four-legged ones. Indeed, many people now call themselves pet parents or guardians rather than “owners.”

“By buying pets human-type gifts, we are making ourselves feel good and making them happy,” says Bob Vetere, chief operating officer of the American Pet Products Manufactures Association (APPMA). This trend suggests a hugely profitable strategy for entrepreneurs in the pet business: position pets as members of the family. Here are three ways:

Create human-like products and services for pets:
-Gourmet and specialty pet foods.
-Doggy and kitty treat cookbooks.
-Pet clothing.
-Human-type pet furniture.
-Coordinating “Mommy and pet” jewelry.
-Designer pet carriers, buggies, and strollers.
-In-home grooming services.
-High-end grooming products, such as aromatherapy baths.
-Pet portraiture.
-Pet birthday party supplies.
-Pet communicator services for pets with problem behaviors.

Rename your existing pet products and services:
-Your pet supply store becomes a pet boutique.
-Your boarding facility becomes a pet hotel.
-Your kennel becomes doggy and kitty day care.
-Your grooming business becomes a pet spa.
-Your dog training skills make you a pet behavior specialist.

Capitalize on the fur frenzy with your existing non-pet business:
-Extend your brand to include pet products.
-Feature pets in your ads and sales messages.
-Donate a portion of your profits to an animal rescue group (and say that you are).
-Welcome pets in your store or lodging facility.
-Have a food service? Host regular dog-and-human cocktail parties.
-In the construction business? Offer custom dog baths/showers in high-end homes.

As always, choose a marketing expert with a passion for pets to help you create a marketing plan that resonates with your market. People are eager to spend lots of money on their pets. You might as well be positioned to receive your share.

postheadericon Cats have been a part of human life since ancient times

Cats have been a part of human life since ancient times. Today they are second only to dogs in popularity. Taking care of cats is easy to do, even if you are away from your apartment for long periods of time during the day. If this sounds like your schedule, a cat as a pet is a good choice.

The majority of felines don’t come with a pedigree because most cats are derived from multiple breeds. Actually there are only a small 3% of felines that are purebred. This is because they cost a lot more than the mixed breed cat and have no significant advantages or disadvantages over the mixed breeds. Across the globe, there are now just over one hundred purebred cats that have been identified.

There are notable distinctions between the unique breeds. There are distinct types of body shapes, coat lengths, color of coat, eye color, personalities and size of the animal. Cats can be categorized as the short haired or long haired variety. The most common of the two being short hair varieties.

Long haired cats take more time to care for. They require more daily grooming and are more prone to hairballs. Also, the long fur makes it more challenging to get rid of fleas, and harder to care for any cuts they may have.

Cats do not take as much of your time as dogs, who need daily exercise. Really, all the felines need is a little food, attention and a litter box. Of course, felines enjoy playing and climbing.  The occasional unexpected pounce or sweet purring in your ear are attributes of a happy cat. Additionally, because they are so adaptable, cats are great for most anyone’s living area, including apartments. Undoubtedly, these furry friends quickly become adored pets through their playfulness, affection, and loyalty.

postheadericon When talking about dog training, the hottest and latest thing is dog whispering

When talking about dog training, the hottest and latest thing is dog whispering. We are not talking about just “whispering” and talking softly to your dog, but taking it another step further.

Dog whispering looks deeply into your communication with your dog – understanding its actions and behavior. It is not a “proper” way of training, as it relies on intuition and different techniques, and therefore many trainers do not see it as a training method.

A very strong element which dog whispering is based upon is body language. As the dog is a social creature, it notices and follows body language. And as a trainer, you must know and learn your dog’s body language. It can help you understand your dog, approach it the right way. Observing, understanding and absorbing are very important keys to improving communication with your dog. Respecting and understanding it will diminish any feelings of intimidation or threat.

Dog whispering can be looked at as a humanistic way to understand and reach out to your dog. It has no elements of commands or obedience. This training technique is based on trust and good relations, making it very natural for the dog to follow its trainer. Having a strong connection can do wonders in dog training, emphasizing the fact that there is no need for “harsh” behavior.

A dog trainer is something anyone of us can become. It takes a bit of effort, energy and time, but it is all worth the strong bond and relationship with your dog.

postheadericon Distantly allied to the black widow, the russet widow spider is far excluding venomous than its infamous cousin

Distantly allied to the black widow, the russet widow spider is far excluding venomous than its infamous cousin. Though it is usually extent in the United States, this species often proves obstinate to name because of its adaptable incline. Thus, you may find coffee widow spider specimens in a type of ensign from light tan to obscurity coffee; moreover, all sorts of markings deck their bodies making them all the more matchless. There are red, orange, fair, black and ashen patterns that the russet widow spider may include on the abdomen, all these skin misleading any untrained eye.

The darling locale of the brunette widow spider includes well cosseted locations in homes and other man-made structures. You may even find tanned widow nests in buckets, post boxes, door corners, closets, garages and even in vegetation like bushes and hierarchy twigs. Most bites arise when one accidentally twig their hands into such secluded areas and corners or, when the spider gets pushed against the skin. Wearing some rubber gloves when cleaning up around the house will help you prevent being exposed to a close link with the brunette widow spider.

The hourglass blotched detail to all widow spiders tinted in golden or orange cadaver a distinguishable characteristic on the underside of the abdomen. The tang of the russet widow spider is pretty aching, causing a lot of anxiety to the victim, yet, it is not even by far as genuine or as deadly as that of the black widow. There is a paradox related to the qualities of the bronzed widow spider malice: when compared to that of the black widow it is double as strong. Surprisingly enough, the death jeopardy is a lot reduce with this species; the explanation for this funny detail deceit in the shy kind of the auburn widow spider that injects rancor shyly distinct the black widow.

One joint way to uncover the spirit of the chocolate widow spider is by identifying its egg sac. This is a peculiarity of the species, completely different from that of other widow spiders. The facade of the sac is complete of critical projections that make it resemble to a fluffy little ball. In instance you observe such a white sphere sticking out from a buried surround, then you can be trusty you’ve come across a brown widow spider nest. Both spiders and egg sacs can be nicely distant with a vacuum cleaner, thus eliminating the menace of directly dealings. Regular dusting of all the house topic is the thumb decree for discouraging spiders to profit.

postheadericon The internet is an amazingly wide place with millions of places to visit

The internet is an amazingly wide place with millions of places to visit. It is easy to imagine that you are anonymous in the midst of such a vast world of information. Unfortunately it is just when we believe that we are no more than a speck of dust, when we become the speck of dust that everyone notices.

This is particularly true when you post photos online. As soon as your photo takes its place on the internet, it becomes public property. Sure, you may copyright it, but it is still open for anyone to see, and for anyone to comment on.

It is unbelievable the types of photos that people post online. They may believe that they are only there for their friends, but soon that photo is seen by millions of others. And although you might take the photo down as soon as it creates waves, that does not mean it is gone. All it takes is someone “borrowing” your photo to show someone else, and it remains available for others to see.

It is unbelievable the types of photos that people post of their horses. Photos of young children playing barefoot beneath their pony’s hooves. Toddlers riding bareback, without helmets, on horses that their owners proudly proclaim as unbroken stallions. Three or four people stacked onto the back of an obviously underweight and sway backed old mare. Horses grazing in fields full of dangerous equipment, behind broken fencing and rolls of barbed wire.

Posting photos such as these are sure ways to get yourself criticized. Educated horse people are horrified by such irresponsibility, and there are websites that specialize in tearing a strip off of those who can’t bother to take proper care of their horses, or keep their kids safe.

If you do not want that photo to represent you, DON’T post it online. So what if it was “just once”, or your only did it “for fun”. These types of photos do not belong online.

You wouldn’t post a naked photo of yourself online, would you? Posting bad photos of yourself or your family with your horses isn’t much better. If you must take a photo of something that was “too cute”, keep it to yourself, or show it to your friends by email or at home. Don’t post it online for the world to see.

Be sensible, and only post things that you would be happy for your mother, or your coach, or your business partner to see. You never know when that stupid photo might come back and bite you in the breeches.

And finally, the last thing (which would definitely seem obvious to most of the people) is that you should not misrepresent your horse. Things like digital correction, horse markings removal, etc., are simply unacceptable as they are misleading the buyer. Unfortunately, there are many horse sellers who do that and in some extreme cases even post the photos of the horses they do not own. This is immoral, unacceptable and punishable by law as it is illegal to misadvertise.